Senior Employer Branding Partner

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the role Reports to: Associate Director, Global Employer Branding Scope: Global, with a primary focus on APAC and strategic support for priority hubs like London and San Francisco. Join Airwallex and shape how high-caliber talent sees us, understands us, and ultimately chooses us. This is not a generic brand awareness role. It is a sharp, high-impact mission focused on four critical outcomes: attracting highly qualified candidates, building technical credibility with senior talent, strengthening employee advocacy, and controlling the narrative candidates see before they ever meet a recruiter. If you crave real ownership, the ability to influence multiple markets, and the chance to build something iconic at a global scale, this role delivers exactly that. You will own the APAC employer brand, partner closely on crucial engineering and commercial hiring priorities, and launch high-trust programs across key markets. This includes driving curated recruiting dinners, a channel we trust to win top-tier talent over broad top-of-funnel events. What you’ll do Drive Strategy: Own the APAC employer brand playbook. Build narratives that help the right people opt in and less-qualified candidates self-select out. Craft the Narrative: Create and localize high-trust content across career pages, blogs, recruiter assets, and targeted social channels. Give senior engineers real proof of how we work and why it matters. Empower Recruiting: Partner with Talent Acquisition to sharpen pitch packs, job descriptions, and pre-qualification language. Build a stronger funnel, not just a bigger one. Lead Advocacy & Reputation: Equip employees with practical toolkits for authentic storytelling. Own APAC review responses and candidate-facing talking points that address what people actually care about. Own the Digital Footprint: Maintain critical surfaces like Built In and location pages to control our narrative in AI searches and candidate research journeys. Curate Key Moments: Plan and execute a select number of high-quality recruiting events, including VIP talent dinners. Measure & Iterate: Use data to track impact, guide decisions, and focus your energy on what actually converts. What success looks like Our APAC employer brand feels credible, specific, and highly useful to our target candidates. Employee advocacy feels authentic and far removed from generic corporate posting. Recruiter materials are tight and screen for fit early. Priority engineering and commercial stories are live and driving real hiring conversations. Our digital presence is strong and implicitly trusted by top talent. Strategic in-person moments yield warmer pipelines and elite candidate engagement. What you’ll bring 8+ years of experience in employer branding, recruitment marketing, brand strategy, or a closely related field. Exceptional storytelling skills. You make complex concepts feel clear, human, and compelling. Proven experience targeting senior, hard-to-convince tech or fintech talent. A track record of turning busin