Manager, Performance Marketing, Paid Search

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do As the Manager, Paid Search, you will own and execute Airwallex’s global SEM marketing strategy, driving measurable growth in customer acquisition and revenue. You’ll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets. This is a hands-on, data-driven role where you’ll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence. This role is based in San Francisco. Responsibilities: Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities. Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency. Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results. Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership. Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging. Manage SEM budgets, forecast spend, and ensure optimal allocation of resources. Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge. Partner with external agencies and vendors as needed to scale execution and drive innovation. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: 5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns. Bachelor’s degree in Marketing, Business, or a related field. Deep expertise in Google Ads, Bing Ads, and other major SEM platforms. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Experience managing SEM budgets and delivering measurable ROI. Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment. Preferred qualifications: Experience in fintech, SaaS, or B2B marketing environments. Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau). Experience with landing page optimization, A/B testing, and conversion rate optimization. Ability to think