GTM Partnerships Manager, South Korea - Ecommerce

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The SME & Growth Business team at Airwallex is a passionate group of collaborators and business champions dedicated to empowering small and medium-sized enterprises (SMEs) to thrive in the global economy. We combine deep financial expertise with a growth mindset, working closely with our clients to understand their unique needs and develop tailored solutions that streamline cross-border payments and unlock new revenue streams. As a team, we are driven by a desire to make a positive impact and are constantly innovating to find new ways to support the success of our SME customers. What you'll do The GTM Partnerships team at Airwallex drives new customer acquisition through strategic partners and builds scalable partnership models that convert ecosystem relationships into meaningful business outcomes. This role focuses on the cross-border e-commerce ecosystem . This role is expected to generate qualified leads and customer onboarding opportunities by working closely with marketplaces, merchant enablers, agencies, logistics providers, tax advisors, settlement partners, and other ecosystem players serving global commerce merchants. Responsibilities: Build and manage partnerships across the cross-border e-commerce ecosystem to drive lead generation for Airwallex. Develop joint go-to-market plans with marketplaces, merchant enablers, marketing agencies, logistics partners, tax and compliance providers, and settlement-related partners. Create partner-led campaigns, referral programs, and co-selling motions that generate qualified pipeline. Work closely with partners that already serve cross-border merchants and identify how Airwallex can be embedded into their customer journey. Support partners with messaging, enablement, and collaboration structures so they can introduce Airwallex more effectively. Track lead quality, conversion, and revenue contribution, and continuously refine partner strategies based on performance. Collaborate internally with sales, marketing, and operations teams to ensure strong follow-through from lead generation to onboarding. Who you are Requirements: Someone with experience generating leads through partnerships in the cross-border e-commerce space. Someone who has worked closely with marketplaces, e-commerce enablers, agencies, logistics providers, tax advisors, settlement partners, or similar ecosystem players. Someone who understands the merchant journey and can identify where partnership collaboration can create commercial value. Someone who may not have direct lead generation ownership, but has worked in a partnership-led sales environment and driven meaningful commercial outcomes. Someone who can work across multiple stakeholders and convert ecosystem collaboration into tangible pipeline.. Preferred qualifications: Experience with partner-led lead generation or co-selling in cross-border e-commerce. Strong understanding of merchant pain points across payments, FX, operations, logistics, tax, and reconciliation. Experience selling to o