Manager, Global Growth, Lifecycle

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. What you’ll do As a Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth. This role is based in London. Responsibilities: Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances. Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions. Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention. Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint. Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks. User-Centric Communication: Champion a “customer-first” messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle. Who you are We’re looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent Analytical toolkit: Strong analytical skills with the ability to interpret campaign and behavioral data, identify trends and develop data-backed recommendations Marketing exposure: Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention Experimentation mindset: Experience running A/B tests and applying structured experimentation to improve performance Execution excellence: Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously Communication: Clear and structured communicator comfortable working with cross-functional partners Bias to action: Proactive and results-oriented, with a track record of delivering impact in fast-paced environments Preferred qualifications: Experience in fintech, prod