Senior Manager, Performance Marketing

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re looking for a data-driven, strategic, and highly collaborative marketing leader to shape the global performance marketing strategy that fuels customer acquisition, revenue growth, and efficiency across all regions. The Senior Manager, Global Performance Marketing Strategy will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels. You will lead the building of the roadmap and playbook for global growth — translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets. This role is based in Singapore. Responsibilities: Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels. Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale. Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals. Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs. Collaborate with the global execution team to become hands-on in campaign execution and optimization. Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions. Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe. Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies). Surface insights from campaign data to influence global GTM and lifecycle strategy. Partner with Product Marketing to align messaging and audience segmentation strategies. Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics. Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking. Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs. Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational ex