Manager, Marketing Operations, America

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re seeking a talented and experienced Marketing Operations Manager that will play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. You’ll collaborate with Marketing and Sales teams around the world to develop and execute ABM strategies, using Marketo and other platforms to effectively target accounts. You’re a strategic thinker with a strong background in Marketing Automation platforms, data analysis, and campaign optimization. You’re a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth. The role is based in San Francisco Responsibilities: Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimized for campaign success. Spin up landing pages using existing, team-maintained templates; maintain a strong working knowledge of landing page and email best practices. Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels by feeding audiences into LinkedIn, Google Ads, or Meta Ads for retargeting to drive ABM-focused marketing motions. Set up and execute outreach sequences in Outreach.io, including post-event automation. Execute (not architect) infrastructure tasks supporting mass email sending, such as warming up additional sending domains/inboxes as directed. Set up and test the webinar registration/routing system; QA lead routing after every lead upload to confirm records are routed correctly, catching errors before they reach the sales team. Own quality control on your own output: proactively flag ambiguous or risky sends (e.g., audience segments that include existing customers, or accounts owned by other regions) rather than sending on autopilot. Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications. Provide day-to-day support to the US Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch, following established best practices and playbooks. Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data. Who you are We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are gr