Manager, Spain Marketing

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About The Team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success. What You’ll Do Build and execute Airwallex’s marketing presence in Spain, translating EMEA and global priorities into relevant local-market activity that builds credibility, generates demand and supports commercial growth across SME and Enterprise. Responsibilities: Market strategy: Develop and manage the Spain marketing plan across always-on and campaign-based initiatives, aligned to business priorities, target segments and priority verticals. Events and experiences: Own the end-to-end planning and execution of owned, partner-led and sponsored events; build a clear link between event participation, sales engagement and pipeline. Community and ecosystem building: Develop relationships with relevant Spanish founders, finance, technology, e-commerce, travel and industry communities. Partner marketing: Create and activate co-marketing initiatives with strategic and channel partners, associations, media and ecosystem players. Localisation and content: Adapt EMEA/global campaigns, messaging, case studies and assets for Spanish audiences, with strong local-market judgement rather than simple translation. Sales and GTM support: Work closely with Spain commercial leadership, AEs and SDRs to identify opportunities, support launches and improve account and pipeline engagement. Digital and growth activation: Partner with EMEA paid media, SEO, ABM, campaign and lifecycle teams to launch localised digital and always-on programmes. Measurement and operations: Maintain clear reporting on activity, funnel contribution and marketing influence; manage budgets, vendors, timelines and post-campaign learnings. Who You Are We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: 5+ years of experience in B2B marketing, ideally in a local-market, country, field, partner or integrated marketing role. Strong ability to turn commercial objectives into a focused marketing plan, then execute it end to end. Proven experience delivering events, partnerships, community programmes or other relationship-led growth initiatives. Commercial orientation: comfortable working with sales, discussing pipeline and prioritising activities based on expected business impact. Strong stakeholder management in a matrix organisation, with the confidence to coordinate EMEA, global and local teams. Excellent written and verbal communication in Spanish (native) and English; able to localise messaging with cultural and market nuan