Senior Manager, Growth Innovation (Payments)

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team You’ll be part of a collaborative, results-driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data-driven decision-making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds. What you'll do You'll own the strategy and execution of growth innovation campaigns and initiatives that drive product adoption, increase gross profit per customer, and activate existing Airwallex customers. Growth Innovation sits at the intersection of product, regional teams, marketing, and data. You'll develop hypothesis-driven campaigns (product adoption initiatives, rewards, promotions, etc), design creative approaches to engage customers, run rapid experiments to test new approaches, and cascade winning campaigns globally while tailoring execution to regional needs. This role is high-velocity and works with ambiguity: the Growth team is relatively new and evolving, priorities shift frequently as we learn what works, and you'll navigate real-time feedback from regional teams, product partners, and data insights. You'll need to balance global standardization with regional customization, move fast on testing, and communicate findings clearly to inform business decisions. This role is based in San Francisco. Responsibilities: Generate insights and findings: analyze payments campaign performance, identify patterns in customer behavior to identify pockets of growth. Design and execute end-to-end growth innovation payments campaigns: develop hypotheses, set up A/B tests, analyze results, iterate, and scale winning campaigns across regions and customer segments. Partner closely with the Product, Product Marketing and GTM teams on product adoption initiatives: design messaging, incentives, and customer experiences that drive adoption of new or underutilized Airwallex products (focusing on Payments), have a deep understanding of our product, clearly defined USP, and target ICP. Own payments rewards and incentives strategy: design global rewards frameworks and promotional campaigns that encourage customers to adopt additional products, increase transaction volume, and improve retention. Collaborate cross-functionally with Lifecycle Marketing, Data Analytics, Sales, and Product and Product Marketing to align campaign timing with product launches, seasonal opportunities, and customer lifecycle milestones. Work with regional Growth teams across APAC, EMEA, and other regions to adapt global campaigns to local market dynamics, regulatory constraints, and customer preferences while maintaining brand consistency. Contribute to scaling the Growth Innovation function: as the team grows, shape processes, playbooks, and team dynamics to maintain velocity while improving consistency. Who you are We're looking for people who meet the min