Manager, Growth Strategy & Operations (Experiments/Campaigns)

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team You’ll be part of a collaborative, results-driven Growth team that thrives on experimentation and innovation. We value creativity, data-driven decision-making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds. What you'll do As the Manager for Growth Strategy & Operations, you'll build and run the experimentation engine behind Airwallex's global growth: what we test, how we test it, and how we know when we're right. You'll design and manage the end-to-end execution of growth experiments and campaigns. You'll work with cross-functional partners to translate strategic hypotheses into operational workflows, manage experiment design and tracking, coordinate launches and rollouts, synthesize learnings to inform next iterations and build scalable systems. You'll act as the operational backbone of the growth function, ensuring experiments run efficiently, dependencies are managed, and insights are captured. You'll own parts of our growth campaign calendar and experiment roadmap, working with Growth, Commercial, Data, Product, Engineering, Legal, Marketing to orchestrate launches. This role requires strong project management, analytical thinking, and the ability to balance speed with rigor. This role is based in San Francisco, CA. Responsibilities: The experimentation backlog and roadmap. Consolidate hypotheses from Commercial, Lifecycle, Growth Innovation, Product and Marketing into a single prioritized backlog. Rank by expected impact, confidence, effort and strategic fit, and keep the prioritization framework current as the bar moves. Maintain the global campaign registry and forward calendar so teams can see clashes and share learnings. Experiment design and measurement. Partner with each campaign or experiment owner to define the hypothesis, primary metric, and target effect size before a single thing gets built. Set the measurement approach up front: control or holdout, audience size and statistical power, and the criteria for calling a result. Pressure-test feasibility across audience, budget and technical requirements, and flag what has to be built first. Build, QA and launch. Turn approved designs into live campaigns across our Martech stack (Hightouch, Marketo, Infobip, Contentful). Produce copy and creative variants with the campaign owner, draft terms with Legal where needed, and run copy and design approvals end to end. QA the full journey before go-live, apply consent, suppression and frequency-capping rules per market, and run the rollback and comms protocol if a campaign misfires. Measurement and readout. Own the tracking taxonomy e.g. campaign IDs, tagging conventions so results stay comparable across campaigns and regions. Build and maintain reporting dashboards with Data Science in Hex and Looker, monitor performance, run ad-hoc analysis and tr