Director, Growth Marketing, Global Futures

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don’t just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth. What you’ll do As the Associate Director, Futures (AI Tools), CRO, and Ad Operations, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. We’re looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization.You’ll lead three interdependent workstreams: Futures (AI Tools) — evaluation, rollout, and enablement of marketing AI systems, CRO (Conversion Rate Optimization) — experimentation frameworks and UX performance and Ad Operations — infrastructure, tagging, and campaign governance. You’ll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle — from creative production to lead attribution. This role is based in San Francisco, CA. Responsibilities: Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics. Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.) based on ROI, scalability, security, and integration readiness. Build and maintain a central repository and roadmap of approved AI tools — ensuring efficiency, compliance, and alignment across global teams. Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence. Drive AI tool implementation and training — creating playbooks, workflows, and enablement materials for marketing teams. Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results. Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation. Oversee landing page testing, personalization, and UX optimization. Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow. Build a global repository of CRO test learnings and implement scalable frameworks across regions. Align CRO initiatives with AI experimentation — leveraging AI to automate hypothesis generation, content iteration, and audience s