Manager, Sales Development, SME & Growth

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. Based out of our Hong Kong office, this role will be focused on leading and scaling a team of Sales Development Representatives (SDRs) responsible for generating and qualifying leads that build Airwallex’s Hong Kong SME / Start Up sales pipeline. As an SDR Manager, you should be excited about coaching a high-performing team to engage with prospects, identify high-value opportunities, and optimize early sales funnel activities. You are used to delivering value in complex situations and are energized by mastering new and existing products. You excel at designing, optimizing, and building processes—actively leading the development of demand generation strategies, refining Airwallex’s value proposition, and creating key tools and assets for your team. As our business continues to grow, you will play a critical role in scaling our pipeline and developing talent. If you are a strategic leader, hungry, persistent, and a great team builder, we want to hear from you! Responsibilities: Own the day-to-day SDR operating rhythm, including hiring, onboarding, ramp plans, 1:1s Monitor pipeline quality and conversion metrics, and ensure each SDR has the tools, training, and support required to consistently achieve their target. Lead, coach, and scale a team of SDRs initiating contact with potential customers through multi-channel outreach and structured customer journey touch points. Drive team performance to consistently move high-quality leads through the funnel, connect them with salespeople, and secure qualified meetings. Train and guide SDRs on developing prospect relationships, using effective questioning techniques to uncover needs, and preparing seamless hand-offs to the sales team. Oversee CRM activity, contact management, and pipeline accuracy to ensure precise reporting and forecast predictability. Strategize and test innovative outreach methods, cadence structures, and best practices to continually lift conversion metrics. Establish and document operational best practices as the Hong Kong SDR team grows and evolves. Collaborate closely with Marketing leadership to provide field insights, refine targeting, and align messaging with target audience needs. Partner with Account Executive leaders to optimize the handover process, SLA adherence, and first-call conversion rates. What You Bring: Proven Leadership: Minimum of 7 years of relevant sales or business development experience, with at least 3 years in a direct managerial role leading high-volume SDR or outbound sales teams. Target-Oriented: Motivated by stretch revenue targets, team quotas, and building high-reward, performance-driven sales cultures. Customer-Focused: Passionate about understanding prospect businesses and using data-driven insights to coach your team through complex problem-solving. Process-Driven: Adept at designing, documenting, and enforcing scalable sales development procedures to maintain high efficiency and quality. Team Leader & Collaborator: Exceptional track record of recruiting, mentoring, and retaini