Principal Product Manager, Data Products & Integrations

Job Title : Principal Product Manager, Data Products & Integrations Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ABOUT BRANCHLAB BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources. Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged. BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization. THE OPPORTUNITY We’re hiring a Principal Product Manager to lead our data products and integrations strategy. This role will define how BranchLab packages, governs, distributes, and scales identity, audience, activation, and partner-facing capabilities across our platform and ecosystem. · Own product strategy for high-impact data products, identity graph capabilities, and ecosystem integrations. · Define how BranchLab’s data assets should be packaged, distributed, and measured for customer and commercial impact. · Partner across Product, Engineering, Data Science, Privacy, Legal, Partnerships, Sales, Customer Success, and Operations to turn strategy into scalable platform capabilities. · Prioritize roadmap investments based on customer value, revenue opportunity, reuse, privacy risk, implementation complexity, and long-term differentiation. · Help shape the future of privacy-first healthcare commercialization by building data products that are rigorous, compliant, and designed for real-world use. KEY RESPONSIBILITIES You’ll serve as the product leader for data products and integrations, bringing product discipline to how BranchLab develops reusable data assets, scales integrations, and delivers measurable value to customers and partners. Lead data product and identity strategy Define the strategic direction for BranchLab’s identity graph capabilities, audience products, activation workflows, and reusable data assets. Clarify how these capabilities are positioned, differentiated, governed, measured, and incorporated into customer-facing products. Shape distribution and integration strategy Determine how data products should reach customers, partners, platforms, APIs, clean rooms, marketplaces, internal systems, and direct customer workflows. Create a product-led integrations roadmap that prioritizes high-value ecosystem connections and reusable integration patterns. Turn complex data capabilities into scalable products Manage identity and data products as reusable platform assets with clear customer segments, value propositions, documentation, access models, adoption targets, quality standards, and lifecycle plans. Help determine what should be created, scaled, maintained, consolidated, or retired. Lead cross-functionally from strategy through adoption Partner closely with Engineering, Data Science, Privacy, Legal, Partnerships, Sales, Customer Success, and Operations to translate strategy into delivery plans, commercial enablement, partner decisions, and measurable adoption outcomes. Focus Areas · Identity graph strategy and product positioning · Partner and platform integration strategy · Tokenization, identity resolution, and interoperability models · Direct integrations with healthcare, media, and activation partners · Reusable integration patterns, APIs, stand