VP of Growth

VP of Growth — LatAm Fiber/Telecom Scale-up About the Company We're partnering with a fast-growing fiber internet provider reshaping how connectivity is delivered across Latin America — building a customer-first alternative to the traditional telco playbook: faster, more transparent, and genuinely better to deal with. Growth has come from earning subscribers one household at a time. The company recently surpassed 100,000 customers in one LatAm market and is preparing to launch with a major consumer brand partner in a second country, with ambitions to expand across the region. Growth must now become systematic, not just a series of pushes. The Role Reporting to the COO, the VP of Growth will own how the company acquires, converts, and retains customers. The mandate: build a genuinely AI-native growth organization within a physical infrastructure business. The ideal candidate is a product marketer at heart — someone who can define what the brand stands for and why households or small businesses should switch, and who ensures that message resonates everywhere, from a landing page to a WhatsApp reply or a retention call. You should have owned a number, worked closely with a sales team, and know what it takes to make a commercial engine convert. This is a builder's role: the existing sales and marketing function got the company here; now it needs a leader to build a scalable growth system, tell the brand story at scale, efficiently grow a pipeline, and consistently deliver growth. Customers invite this company into their homes to provide an essential service. Earning their trust means building relationships — now, at scale. We're looking for someone who can move the org from field-heavy to primarily digital while retaining the human touch, and scale that engine across Latin America. What You'll Own Product Marketing Own positioning, messaging, and value proposition across all segments, cities, and countries Drive pricing and packaging strategy — a competitive weapon, not just a cost-plus exercise Design go-to-market plans for new offerings and expansions, using a 24–36 month horizon for both B2C and B2B Translate customer insight into actionable positioning for the entire commercial org, from landing pages to field sales Own the B2B and SMB narrative and roadmap alongside consumer strategy AI-Native Growth Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine Define and build the AI-native capabilities needed for segmentation, acquisition, and retention Own the full acquisition funnel — digital, field, and handoff — setting and managing CAC, conversion, and payback targets in partnership with finance Define the metrics and accountability structure to make growth performance clear and actionable Commercial Direction and Enablement Set strategic direction for sales and enablement across the company's core markets Own the roadmap from field-heavy to digital-first, defining milestones and driving accountability Connect marketing, sales, and customer experience to ensure the commercial org operates as a system Brand and Retention Own the brand as the company scales — consistent, distinctive, and "not-a-telco" Drive retention and churn strategy in partnership with customer experience Orchestrate customer marketing: onboarding, upsell, advocacy, and referral Team and Operating Rhythm Inherit a marketing, brand, and sales org — and raise its ceiling with strategic clarity, ambition, and AI-native capabilities Own the operating rhythm: planning, budget ownership, and performance management across channels and campaigns What We're Looking For 10+ years in growth or product marketing, at least 5 leading a team Deep product marketing expertise: owned positioning, pricing/packaging, and go-to-market launches (not just campaign execution) Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail Experience carrying a revenue or CAC number, with close collaboration with sa