Digital Marketing Executive

About BJAK The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name. Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia. Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day. We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. If you're this person, we'd love to talk to you. Run Campaigns That Scale. Deliver ROI That Matters. At BJAK, digital advertising is the engine that drives user acquisition, growth, and brand visibility across Southeast Asia. As we scale our platforms and reach millions of users, precision in execution and accountability for performance are non-negotiable. We’re hiring a Digital Marketing Executive (Advertising Operations) to lead campaign execution across platforms like Facebook, Google, TikTok, and more. This is a data-driven, high-accountability role designed for someone who thrives on managing complexity, optimizing campaigns at scale, and extracting meaningful ROI from every ad dollar spent. You’ll be the person behind the controls - setting up campaigns, running experiments, fixing tracking, analyzing results, and constantly pushing performance higher. What You’ll Do Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms. Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded. Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works. Collaborate with content and design teams to craft high-performing ads and landing experiences. Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time. Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI. Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage. Stay up to date on platform changes, beta features, algorithm updates, and new ad formats. Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager. Conduct audience research and segmentation to target high-intent and high-converting user groups. Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives. You’ll Thrive Here If You... Live and breathe performance marketing and get excited when CTR jumps by 2%. Love testing and retesting from headlines to audience slices to bidding methods. Are obsessed with numbers, patterns, and uncovering what’s working and what’s not. Move fast and execute independently without needing to be micromanaged. Know how to communicate findings with clarity, and suggest what to do next. Operate with urgency, ownership, and a startup mentality; your results speak for you. Can juggle multiple campaigns, deadlines, and adjustments with focus and precision. What You Bring Bachelor’s degree in Marketing, Advertising, Business, or related field. Proven experience in digital advertising operations or performance marketing roles. Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools. Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards. Strong