Senior Media Buyer

Key skills

• Software Engineering
• Problem Solving
• System Design

Job description

Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we're looking for teammates who can join us in person for those meaningful moments.

Reports to: Vice President, Media

Years Experience: 5+ Years

Department: Media

The Position:

BPD is looking for an experienced Senior Media Buyer in the Kansas City market. As a strategic growth partner to leading health brands, we build media into every part of the work. Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.

The Responsibilities:

Includes, but not limited to the following:

Media Strategy & Planning

Assist in media strategy development and overall direction

Strategic thinking in providing rationales & POVs and making sound recommendations

Deep understanding of local markets and identification of market-specific opportunities

Awareness of evolving consumer media behaviors and platform trends

Analyze and provide research data, media/marketing insights, and strategic campaign analysis

Train media coordinators and provide opportunities for continued growth/advancement.

Cross-Channel Media Expertise (Traditional, Digital & Social)

Work collaboratively with internal team members to develop and manage media buys across TV/Cable, Radio, Print, Outdoor, Digital, and Social

High-level understanding of digital and social media ecosystems

Evaluate integration of traditional media with digital and social channels

Collaborate with digital and social teams on targeting, messaging, and measurement framework

Working knowledge of digital and social metrics (e.g., reach, frequency, engagement, CTR, conversion, attribution models) and how they compare to traditional KPIs

Comfort reviewing digital and social plans and translating performance into broader media recommendations

Campaign Execution & Optimization

Lead media projects with limited day-to-day supervision

Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process

Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary

Prepare insertion orders and place advertising with media vendors

Client & Partner Management / Quality Assurance

Work collaboratively with internal team members

Ability to be client-facing

Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources

Provide strategic guidance and clear communication to clients

Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

Apply AI tools strategically to deliver exceptional work for BPD and our clients, while upholding high standards for accuracy and confidentiality.

The Essentials:

5+ years media-related/agency experience.

Based in the Kansas City area.

Strong written and verbal communication skills.

AI fluency.

Experience buying through Strata.

Experience building great relationships with clients, vendors, and reps.

Strong negotiation skills and successful track record in the media buying space.

Strength in establishing trust and credibility with clients and vendors.

Ability to deliver client-facing presentations.

Ability to travel as needed.

The Vision:

BPD Health is the strategic growth partner trusted by the most ambitious brands in health. Purpose-built for health brands, health systems, pharmaceutical companies and healthcare innovators, we help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. As part of MJH Life Sciences, we give clients direct access to the largest physician engagement network in the U.S.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective - one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

Celebrate and value what makes each of us unique;

Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;

Lead through inclusive work that authentically connects with all consumers and champions health equity for all

Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization's greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

Apply on the official Bpd careers page

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