GTM Strategy & Operations Lead

<div class="content-intro"><p>At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.</p></div><p><strong>About the Revenue team</strong></p> <p>The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm’s products.</p> <p><strong>About the Role</strong></p> <p>GTM Strategy &amp; Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute.</p> <p><strong>What You'll Do</strong></p> <ul> <li> <p>Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.</p> </li> <li> <p>Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.</p> </li> <li> <p>Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.</p> </li> <li> <p>Build and maintain the materials, processes, and playbooks the field needs.</p> </li> <li> <p>Sit close to the field, and turn what you hear into recommendations for Product Marketing.</p> </li> <li> <p>Analyze performance data to find where a launch is stalling, and flag risks early.</p> </li> </ul> <p><strong>What We Look For</strong></p> <ul> <li> <p>6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.</p> </li> <li> <p>A track reco