Lead Product Manager, Banners & Content Cards

<div class="content-intro"><p>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.</p> <p>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.</p> <p>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.</p> <p>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.</p> <p>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.</p></div><h4>WHAT YOU'LL DO</h4> <p>We're looking for a Lead Product Manager to lead the Banners team, which owns Braze's in-product messaging surfaces: Content Cards and Banners.</p> <p>These are the channels that reach users inside the app experience rather than outside it. They're persistent, native, and always available, with no opt-in required and no deliverability tax. Content Cards is a mature, widely adopted surface. Banners is our newest channel and our fastest growing, having gone from launch to full feature parity with Content Cards in under a year, and now serving well over a billion impressions a day.</p> <p>Braze operates at massive scale, collecting hundreds of billions of data points each month and sending billions of messages to end users daily. In-product surfaces are a growing share of that. The constraint on this part of the business is no longer capability. It's adoption, programmability, and making creation genuinely fast.</p> <p>The goal here is to find someone who can take a portfolio that's technically deep and commercially material, and push it into its next phase. Here's what you'd focus on in your first year:</p> <ul> <li>Drive adoption, not just delivery. The work is turning shipped capability into activated customers and sustained usage. That means better defaults, faster time to first banner, self-serve setup, and out-of-the-box integrations with platforms like Shopify</li> <li>Make creation faster and more intelligent. Banners already supports three ways to build: drag-and-drop, raw HTML, and AI-generated. Braze is investing heavily in Operator, our AI assistant, and a big part of this role is making sure these surfaces are