Senior Associate -Content Marketing
Job Description
<div class="content-intro"><p></p> <p><strong>InMobi Advertising</strong> is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.</p> <p>Through <strong>Glance AI,</strong> we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.</p> <p>Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.</p> <p>At<strong> InMobi Advertising</strong>, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit <a id="menur1hur" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="http://www.inmobi.com/" target="_blank">www.inmobi.com</a></p> <p></p></div><p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">Our</span><span data-ccp-charstyle="Strong"> </span><span data-ccp-charstyle="Strong">C</span><span data-ccp-charstyle="Strong">ulture</span></span></strong> <br><span data-contrast="auto"><span data-ccp-charstyle="Strong">InMobi’s</span><span data-ccp-charstyle="Strong"> culture is </span><span data-ccp-charstyle="Strong">centered</span><span data-ccp-charstyle="Strong"> around t</span></span><span data-contrast="auto">hinking big, being passionate and accountable, and taking ownership with the freedom to make a difference in a flat organization. You will work with a very capable and ambitious peer group who will welcome you with an open heart and go the extra mile to make you successful. We believe that learning is a lifelong commitment, so we invest significantly in your development using internal and external resources. We also provide a strong career path that can help you grow either in the same or different functions using the InMobi Live Your Potential program.</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><span data-contrast="auto">We welcome you to be a part of this exciting journey of reimagining advertising.</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">T</span><span data-ccp-charstyle="Strong">he T</span><span data-ccp-charstyle="Strong">eam</span></span></strong><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><span data-contrast="auto"><span data-ccp-charstyle="Strong">Striking a perfect balance between creativity and analytical thinking, </span></span><span data-contrast="auto">the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team owns the content marketing strategy, planning and execution, and works with other units for the integrated marketing planning and strategy, design and video production, and digital marketing efforts. </span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto">What We’re Looking For</span></strong><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <ul> <li data-leveltext="●" data-font="Poppins" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">A bachelor’s degree in Business, Journalism, English, Communications, or any related field </span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="Poppins" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">2-4 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech. </span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="Poppins" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Skill in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="Poppins" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="●" data-font="Poppins" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Excellent writing, editing, and research skills</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto">Additional Skills We Would Love to Have </span></strong><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Great presentation skills with a flair for narration and storytelling</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Strong research and analytical skills </span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Understanding of SEO, GEO, and AEO</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto">Roles and Responsibilities</span></strong><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own the APAC side of InMobi Advertising’s social media presence: From content strategy to page management and organic performance reports</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Drive employee advocacy on social media – create a calendar and see it through with our business team</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Communicate the company's offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral as needed</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Conduct research to understand and stay abreast of industry trends</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Stay up to date on latest content writing and marketing trends </span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Repurpose content into multiple assets for various channels to maximize reach</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Take complete ownership for a project or task and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing</span><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">This Role is Perfect for You If</span></span></strong><span data-ccp-props="{"335559738":0,"335559739":0}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">You are a great listener, and you have a knack for asking the right questions to frame the right story.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">You are optimistic, easy to work with, and good at setting the right expectations and boundaries.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">You are good at prioritizing, planning, and taking ownership of tasks.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">You have experience working on essential content and AI tools.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="14" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">You have had experience in social media and social media advocacy programs</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></li> </ul><div class="content-conclusion"><p><strong>The InMobi Culture</strong></p> <p>At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.</p> <p>We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.</p> <p>We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.</p> <p>InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.</p> <p>Visit <a class="fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.inmobi.com%2Fcompany%2Fcareers&data=05%7C02%7Crichard.thomas%40inmobi.com%7Ce97eb886aa4d4c8e919608dc52d1cc2f%7C89359cf49e60409980c4775a0cfe27a7%7C0%7C0%7C638476308219536812%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=FOJ4DKK6f1jjlteD9SlK%2FdMDUaZzdYsCFSU%2BX%2BvuCAo%3D&reserved=0" target="_blank">https://www.inmobi.com/company/careers</a> to better understand our benefits, values, and more!</p></div>