Principal Adobe Campaign, AJO Consultant

Key Responsibilities: • Lead end-to-end implementation and optimization of multi-step customer journeys using Adobe Campaign and AJO across email and cross-channel touchpoints. • Translate business requirements into functional designs, journey orchestration logic, segmentation strategy, and campaign execution plans. • Configure and manage campaign/journey components including audiences, decisioning logic, personalization, scheduling, and orchestration flows. • Partner with stakeholders to define KPIs, measurement approaches, and reporting needs; drive continuous optimization based on performance insights. • Ensure solution quality through testing strategies (functional, regression, UAT support), defect triage, and release readiness. • Collaborate in an Agile setup: contribute to backlog refinement, sprint planning, estimations, daily standups, and sprint reviews. • Provide technical guidance and mentorship to team members; promote best practices for reusable assets, governance, and documentation. • Coordinate with data/engineering teams for integrations, data readiness, and activation needs to support targeting and personalization. Technical Requirements: Minimum Qualifications: • 10+ years of overall experience with strong hands-on delivery in Adobe Campaign and Adobe Journey Optimizer (AJO). • Proven experience designing and executing customer journeys and campaign operations aligned to business outcomes. • Working knowledge of segmentation, personalization, and campaign measurement concepts within enterprise marketing environments. • Experience working in Agile teams and collaborating with cross-functional stakeholders. • Education: BE, B.Tech, ME, M.Tech, MCA, MBA, MSc. Responsibilities: Key Responsibilities: • Lead end-to-end implementation and optimization of multi-step customer journeys using Adobe Campaign and AJO across email and cross-channel touchpoints. • Translate business requirements into functional designs, journey orchestration logic, segmentation strategy, and campaign execution plans. • Configure and manage campaign/journey components including audiences, decisioning logic, personalization, scheduling, and orchestration flows. • Partner with stakeholders to define KPIs, measurement approaches, and reporting needs; drive continuous optimization based on performance insights. • Ensure solution quality through testing strategies (functional, regression, UAT support), defect triage, and release readiness. • Collaborate in an Agile setup: contribute to backlog refinement, sprint planning, estimations, daily standups, and sprint reviews. • Provide technical guidance and mentorship to team members; promote best practices for reusable assets, governance, and documentation. • Coordinate with data/engineering teams for integrations, data readiness, and activation needs to support targeting and personalization. Preferred Skills: Technology->Digital Marketing->Adobe Campaign